If you’re experiencing anything like most we’ve been chatting to lately, Christmas has come along way too quickly this year (unlike summer!). But rather than stress, let’s all take a quiet moment and give consideration to those less fortunate than we. A moment to care for those that have but hope left to face another day, or possibly the goodwill of people like the collective ‘us’ that are prepared to contribute something to world health, better education and a lasting environment for the future of all. Cheers to all the charities out there, we love your work.
For your entertainment this holiday season, we’d like to deviate from the usual portfolio of humorous 30 sec ads and offer but one amazing advertising campaign that ticks every box. Its a thoroughly integrated multi-channel execution that will resonate with anyone with a heart still beating in their chest. We love it, and hope you will as well.
From all of us at NrG to all of you and yours, a genuine merry Christmas and sincerely happy New Year. We truly appreciate your continued support.
Airports are perhaps the least jolly of locales during the holiday season, generally filled with disgruntled people facing delays, lost luggage and other mishaps. But, thanks to WestJet, one gaggle of weary travellers was treated to a Christmas miracle that turned an airport into Santa’s workshop.
The Canadian airline, with the help of a virtual and tech-savvy Santa Claus, learned what passengers at the Toronto and Hamilton International Airports – who were waiting to board flights to Calgary – had on their Christmas wishlists this year. Once everyone boarded their planes, the WestJet team also took off – on shopping sprees, that is.
The more than 150 WestJet employees played the part of Santa’s elves, gathering personalized presents, wrapping them and delivering them to the Calgary airport before the unsuspecting recipients landed. Upon arrival, the travellers received nothing short of a holiday miracle at baggage claim.
The entire event was captured via hidden cameras and turned into an ad mimicking the poem commonly known as The Night Before Christmas.
This wasn’t WestJet’s first foray into spreading airport Christmas cheer. Last year, the airline created a Christmas-themed flash mob, complete with dancing elves, in the middle of an airport. The video received almost a half million views, leading the airline to donate flights to a family in need through their community investment program.
WestJet made a promise it will donate flights if the video receives at least 200,000 YouTube views, at the time of this post it was at 12,000,000.