Search Engine Optimisation (SEO)
Consumers the world over are increasingly turning to web search engines to locate suppliers of products & services. Increasing traffic to your website requires an effective and integrated SEO strategy. NRG Advertising are experts in Search Engine Optimisation, combining proven online marketing strategies with creative implementation to generate significant results for your business.
NRG Advertising’s SEO solutions ensure all the essential elements are built into your website giving it the highest ranking possible with the most popular search engines such as Google, Yahoo and Bing.
Results are constantly monitored and refined making use of sophisticated analytics to optimise search outcomes, putting your brand above competitors. The SEO strategy is customised for each client and is unique to their industry and business objectives at the exclusion of any direct competitors.
Our results-driven SEO consists of high quality strategies that enhance brand presence and drive ROI. We help top brands deliver the top placement that generates revenue and solidifies their industry dominance. By combining best practices with creative innovation, we develop a comprehensive on and off-site roadmap that brings organic visibility and targeted traffic to businesses online.
Our Approach
NRG Advertising take a step back when it comes to your SEO. We look both inside and outside your existing website. If we are developing a website for your business we always engage the best SEO practices during the development and content population of the website. These areas include:
Keyword Targeting
Determine short-term and long-term keyword searches that have the highest potential for conversion and the lowest level of competition. We research competition and industry/product related searches and target keywords and key phrases that are reflective of what ‘search terms’ your potential customer might be using. This keyword rich content will rise to the surface over your competitors giving you an edge over your competition.
Title & URL Optimization
Selecting the proper title tags are key to proper on site optimisation. Title tags should be keyword rich and optimal length to ensure they fit within Google’s guidelines. Urls are the foundation of your website structure. Proper naming can mean the difference between success and failure.
Website Content and Meta Tag Optimization
Your website content forms the foundation of what Google needs to find your website and display it as high as possible amongst search results. ‘Content is King’ is the age old adage and it still rings true. However, in today’s overly crowded internet it’s relevant content that rises to the surface.
Social Media & Directory Submission
Google loves links, especially quality inbound to your website! That’s why NRG Advertising recommends a comprehensive ‘Inter-linking structure’ plan be adopted as part of your overall SEO program. Inbound and outbound links go a long way to give your site the ‘street cred’ that Google recognises. It will boost your ‘quality score’ and help with your organic and pay per click site rankings. Inbound links come from directory submissions and a presence on the social media platform. Outbound links can go to your social media pages, recognised suppliers or industry links in general.
