Building a solid foundation for Strategic Planning
Market Research is the foundation for everything to build upon. NRG Advertising understands that great strategic planning starts with quality information. Well executed market research can yield essential information to make the difference between marginal returns and profitable outcomes.
NRG has a solid background in planning and implementing of both qualitative and quantitative market research, or a combination of both. Field work or data collection is normally outsourced. However, focus groups and other in-depth interviewing can be managed in-house, along with the analysis and reporting functions.
Our services will help you…
• Understand your customers.
• Deliver superior solutions.
• Achieve effective results.
Whether you need to strengthen your business or consumer relationships, enhance your product or services, or identify a clear marketing strategy, NRG Advertising will provide quality market research yielding pertinent data to help you make insightful, strategic decisions.
Qualitative Research
Typically used to formulate a theory and develop an initial understanding of a problem or issue, Qualitative Research can assist in determining the values, perceptions and feelings that influence behaviour. This form of research is primarily used to generate ideas for:
• Product or service development,
• Investigate product or service brand positioning, and
• Establish the strength and weakness of your products and services.
Quantitative Research
Quantitative research can be used to test pre-specified concepts, constructs, and hypotheses you have about a product or service. This type of research helps to:
• Examine and test specific relationships,
• Identify group characteristics,
• Project results to a larger market segment, and
• Recommend a course of action to others.
It’s NRG’s personal commitment to a clients’ market research needs that makes the difference. Unlike larger corporate marketing research firms, our boutique research team takes a personal, hand-tailored approach to your focus group studies and facilities.
NRG Advertising’s innovation and customer focus will transform your project from something you have to do, into something you want to do. We know our ability to make rapid decisions and implement course corrections is the key to your success. Allow us to make an impact on your marketing research today!
