The idea of remarketing has been around for quite a few years now, but it has never been so accessible to business owners as it is now. Implementing retargeting ads for your business is almost a no-brainer decision, the benefits far outweigh the cost, and there’s no better way to get repeat exposures so you can nurture and convert more of the leads you’re generating.
Are 98% of your leads are going to waste?
Most of the leads you get may not take action on the first visit. It could take repeat exposures (anywhere from 6 – 12) to get the conversion. Say, for example, you get 1,000 visitors per month and only 20 conversions. What happened to the other 980 visitors? There are a million reasons why a visitor to your landing page may not take action on the first visit. Our task is to give them one reason to go back!
The point is, a large percentage of the other 980 visits were perfectly good leads, they just needed more nurturing. All these people need is a reminder, in some cases an additional incentive, and an easy path back to your website to complete the goal.
Visitors who visit your site receive a “cookie”. Not the chocolate chip kind, rather the kind that gets placed in their browser allowing us to serve them ads for a predefined period (90 days for example) while they continue to surf the Internet after leaving your site.
Once the lead has been “cookied” they have officially become a prospect. They’ll start seeing ads on the Google display network and in their Facebook news feed or the side rail, and on their mobile Facebook app. The more they get familiar with your brand and your offer, the more likely they’ll be to convert. In fact, about 400% more likely.
Commonly referred to as “follow-you-around” ads. They are image or text based ads that are shown on the display network. The number of impressions per day, and lifetime of the cookie are always controlled by NRG. We can design campaigns to target cart ‘abandoners’, visitors to a key page(s), and defined custom audiences.
We’re able to serve ads in the timeline, side rail and Facebook mobile apps by setting up custom audiences, improving ROI from Facebook advertising and strengthening your branding.
Perception is everything. Once your retargeting ads begin displaying on related websites as the user surfs the Internet, they’ll start getting the impression that you’re “everywhere”. In the mind of the customer, you’ll be perceived to be a bigger, more trustworthy, more reliable company, all factors that affect the buying decision.
1. Maximize all of the traffic to your website
2. Gives the perception that your are “everywhere”
3. Increase your branding inexpensively
4. No click follow-throughs cost you nothing!
5. Incentivise cart abandoners to return and complete purchases
6. Serve up ads on Facebook & Facebook mobile
If you’re advertising, You should be remarketing!
We can dramatically improve ROI across ALL of your campaigns with a retargeting ad campaign. Reduce your cost per lead, cost per acquisition/sale and start closing the loop on your hard-fought leads – NRG Advertising can help you achieve that. To start, simply click HERE to drop us a line, or give us a call on (08) 8232 8188 and we’ll take it from there.