Search Engine Marketing (SEM) – Google Ads Pay Per Click (PPC) Advertising
Google PPC Advertising, also known as Search Engine Advertising (SEM) or Google Ads is paid search advertising to enhance and expand upon your organic search results.
NRG’s expert team develops customised strategies to suit specific business objectives and budgets. Results are monitored constantly and campaigns are refined to ensure maximum ROI. Detailed reports are available on demand to track performance.
Our proven Search Engine Marketing strategies will help get your brand in front of your targeted audience at the exact time you need to be.
By using advanced analytics, industry insights, and user behaviour data, we develop paid search campaigns that align with your company’s specific goals and budget. Every campaign is flexible, competitive, and calculated to produce the highest ROI possible.
We combine creativity with technical sophistication to develop integrated SEM campaigns that are highly targeted and optimised to capture and convert the customers you want.
Customised Account Management
Our PPC team will take the time to understand your digital marketing goals, customise your digital marketing campaign strategy and analyse every marketing opportunity to help grow your overall business through the power of paid search advertising.
Pay-Per-Click (PPC) Bid Management
We utilise real-time PPC bid adjustments in order to stay competitive and reach targeted audiences across any device at the right day of week and at the right time of day, with targeting that is tailored to match your customers.
Creative Text Ads
We create ad copy that reflects your branding, is dynamic to the user’s buying cycle, and improves overall advertising click-through-rates (CTRs). High quality and tailored ad copy will increase the quality of clicks and improve conversions.
Product Listing Ads (PLAs)
Influence online purchases through the digital shelf space on the Google Shopping Network. PLAs utilise visual experiences for online shoppers who can be reached at different stages of their buying cycle.
Increase your digital brand awareness through highly targeted banner ads and native display advertising. Showcase your brand through captivating banner ads to reach new audiences and improve your brand recognition.
Drive online as well as offline conversions in key geographic markets through adjusted PPC location targeting. Reach customers who are actively searching on any computer, tablet, or mobile device within a given radius of any retail location or business address.
Google Advertising Performance Monitoring
Not only will we deliver creative designs and ad copy, but we leverage the campaign performance data to influence actionable changes. Discover what designs work, when to adjust mobile targeting, and where to invest ad spend.