Strategic Planning – a proven discipline of successful marketing
Following on from the research project, NRG Advertising offers comprehensive strategic planning services including competitor analysis, SWOT analysis, marketing plan, brand or product positioning, lifecycle, segmentation and perceptual mapping, sales analysis, demographic mapping, retail auditing, customer satisfaction surveys, etc.
In today’s economy, the competition isn’t just fierce, it’s global. With the advent of the internet, consumers can shop everywhere and anywhere with the click of a button. Without any geographical limitations on competition, consumers have unlimited options, and businesses have neoteric marketing challenges.
Perhaps the most valuable asset we bring to the party is our absolute belief that all marketing activities can only succeed if they are built upon a solid platform of strategic planning. We work with our clients to help them find alignment between their marketing program and their business goals.
Combining our objectivity with the resources of our many diverse backgrounds and experiences, we consult with and advise our clients on every phase of the marketing process, from product R&D through the various links in the distribution chain and onto the ultimate consumer.
NRG faithfully apply the proven disciplines of marketing to provide our clients with a meaningful advantage in the marketplace. In an increasingly complex, competitive environment, we believe each brand needs a strong strategic centre from which it can move forward
The strategic planning service is offered either as a separate consulting service, or as part of an integrated communication campaign program.