Great Branding is not an event. It’s a precise process.
Effective graphic design carries your message and sparks an emotional response to your brand. Achieving a positive reaction to your brand or product is best accomplished when design balances originality and aesthetics with relevance and function. NRG Advertising’s graphic design team follows a disciplined creative process that is collaborative and driven by your marketing objectives. We will engage you at every step from discovery and concept development through design and production. Our graphic designers have solved creative challenges in a variety of industries and we can bring this expertise to yours as well.
As brand development specialists, our technical mastery of online and offline media can help you tell your story more effectively at every touch point so you can build a winning brand. We thrive on solving design challenges and strive to ensure our graphic designs have a deliberate intent – whether to entice the reader to take action, evoke an emotional response, or just drive awareness.
A doctor will diagnose before she prescribes. A builder will plan before he breaks ground. And good designers take time to discover before they create a concept. Only with a clear understanding of your business and your goals can we achieve meaningful results through design.
Imagine the Possibilities and Commit to Results
Great brands begin at the intersection of your business aspirations and your customers’ needs. This is a time of questions, research, dialogue and insights. An opportunity to identify the nature and purpose of your organization and imagine the possibilities. Discovery requires your team’s commitment to participate in the process to ensure the best results. During this important phase, we will:
• Gather target audience profiles
• Gauge brand awareness, attitudes, and trust
• Evaluate the competitive landscape
• Identify brand strengths and weaknesses
• Deliver a brand assessment report and recommendations
Our discovery process is scalable to fit your needs. Whether an informal qualitative audit or a more in-depth quantitative study is in order, the approach we take is geared to your marketing goals, schedule and budget – not the other way around.
Whether you want to create or rejuvenate a brand, NRG Advertising offers brand-building services to guide you through the complete brand development cycle of discovery, definition, development and communication.
The Road to Discovery
Discovery begins with a clear affirmation of your corporate values, business model and marketing objectives. A perceptual brand audit helps us to gauge perceptions inside the company and through external stakeholders. We look at trends in your industry, your competition and your target customer to put things into proper context. At this point in the journey, we want to expose misperceptions and uncover hidden gems that can make your brand stronger and more relevant. Findings and recommendations are delivered in an branding proposal.
Creating an Identity
Brand definition is a formative stage fueled by knowledge gathered in discovery. The goal of this stage is to define or refine the fundamental building blocks of your brand identity. A collaborative process of Brandstorming leads to clear statements of vision, mission and market positioning endorsed by your key decision makers. A creative brief captures defined elements and becomes a blueprint for brand development ahead of execution through content development, graphic design, or website design.
The creative work of corporate identity development builds on this foundation, from brand naming and logo design to a unique visual style and key messages for a compelling story. We approach this work from a variety of angles to provide a range of creative concepts, and when a direction is chosen, the concepts are refined to the client’s satisfaction. Brand usage and style guidelines promote brand stewardship and consistent application of your brand in all future communications.
A strategic plan for cross-media marketing is driven by business objectives, client resources and market opportunities. With a website at the core of communications, cross-media marketing campaigns can be launched, measured and refined with speed, accuracy and cost-efficiencies. In today’s digital world, this is the best way to engage customers and build brand loyalty.