The West Lakes Redevelopment Project added 12,500sqm of retail space costing approx. $62 million and was completed in December 2004. The project took almost 12 months to complete with considerable disruption to normal mall traffic for retailers and customers alike.
NRG’s brief was two fold. First to develop a suite of rebranded material to assist the leasing department in their marketing and promotions of the new concept and generate leasing enquiries.
The rebranding campaign started with a new name for the centre, and a corporate logo design. A range of presentation items were designed and produced by NRG Advertising including a high-end promotional kit, pull up banners and promotional gifts. Secondly, a fully staged launch night presentation was created which included a themed event with promotional gifts, info pack, CD ROM and DVD presentation to win over existing retailers.