NRG Advertising is an independent full-service advertising agency in Adelaide, South Australia, offering a wide range of effective integrated marketing communications solutions that get results including advertising, graphic design, media planning, website design, online advertising, and social media services.
Advertising that breaks the rules?
(That’s precisely what it’s supposed to do.) NRG started with one principal who had just one principle: question everything; accept nothing. After 27 years, our one principal still has that one principle. (Maybe that’s why we’ve been around so long.) Why? Because the rules and conventions that govern advertising and communications go back decades.
Fundamentally, little has changed in what should be one of the most creative businesses but is actually one of the most conservative. It’s only when you’ve actually been inside this business as long as we have and learned all the rules that you can then start to challenge them. So our agency doesn’t look like most agencies; it doesn’t work like most agencies; it doesn’t have the attitude of most agencies. Read on and we’ll tell you why that’s very good news for clients.
“The golden rule is, there are no golden rules.”
George Bernard Shaw
Think big. Stay small.
Most agencies insist on growth at any cost. If that means taking on accounts they’re not equipped to handle or clients they don’t agree with, so be it. But not NRG. Our growth comes from working with our clients, growing their businesses along with ours at the same time. We only take on a limited number of clients we are happy to call partners, with products or services for which we can become true advocates and apostles. We openly profess we’re not out to build the biggest agency in Australia. It suits our methodology and it works well for clients because they know that the people they meet to begin with are the same ones who will work on their business.
“Imagination rules the world.”
Solutions that don’t create their own problems.
Bring us your problem, any problem: be it advertising, communications or brand management. But before we solve it, we need to check that our solution is part of a grand, brand vision. Because our total focus is on the total result, building an irresistible emotional link between your product or service and a well-targeted market.
“Business is a good game – lots of competition and a minimum of rules. You keep score with money.”
Atari founder, Nolan Bushnell
Ready. Aim. Fire.
Our first task is to devise a logical strategy for the brand, your company’s greatest intangible asset. This then gives well-directed aim to the spark of creative ingenuity that brings it into breathtaking effectiveness.
“Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.”
Jef I. Richards
The lost art of communication.
Creativity informs every part of our work. Even how we work. There are no rules, no regiments, no departments and no layers of bureaucracy here. We all talk to one another, side-by-side, with equal respect. That means that your brief won’t get lost in a quagmire of red tape or inter-departmental obfuscation.
A good idea doesn’t care who had it. So we recognise that creative ideas are just as likely to come from media people, production people and account managers as they are from our creatives. At least, they do if they’re in the right environment, where they’re encouraged to have an idea. Which probably explains why we have so much fun doing what we do. Fun? You bet. Because if you love what you do, it shows in your work.
“If you obey all the rules, you miss all the fun.”