Eastern Waste Management Authority’s (East Waste) primary purpose is to provide effective waste collection services for its Member Councils, which include: Adelaide Hills Council, City of Burnside, Campbelltown City Council, City of Norwood Payneham & St Peters, City of Mitcham, the Corporation of the Town of Walkerville and the City of Prospect. The exact nature of the waste collection services are determined independently by each Council to meet the needs of their respective communities.
NRG was commissioned to develop a campaign to promote heightened engagement by the community to better sort household waste into general waste, recycling or green organics.
By educating the public and enlisting the community’s support less waste goes to landfill and more into recycling or compost resulting in better efficiencies, lower costs and greater utilisation of resources thereby reducing the overall carbon footprint.
NRG created and developed the ‘Which Bin’ campaign and rolled it out across multiple platforms including a comprehensive website with a sophisticated search function, point-of-sale style collateral throughout the Council areas and schools, roadside signage and a bus shelter campaign within the respective catchments.
The colourful graphics of the ‘Which Bin’ campaign also feature on the East Waste fleet of trucks which penetrate each and every street of the seven member councils.
