NrG Advertising Adelaide
East Waste Which Bin Website Development & Marketing Campaign
Client: East Waste

Eastern Waste Management Authority’s primary purpose is to provide effective waste collection services for its Member Councils, which include: Adelaide Hills Council, City of Burnside, Campbelltown City Council, City of Norwood Payneham & St Peters, City of Mitcham, the Corporation of the Town of Walkerville and the City of Prospect. The exact nature of the waste collection services are determined independently by each Council to meet the needs of their respective communities.

NRG was initially commissioned to develop a campaign to promote heightened engagement by the community to better sort household waste into general waste, recycling or green organics.

By educating the public and enlisting the community’s support less waste goes to landfill and more into recycling or compost resulting in better efficiencies, lower costs and greater utilisation of resources thereby reducing the overall carbon footprint.

NRG’s ‘Which Bin’ campaign rolled out on-line, throughout Council areas, schools, roadside signage and a bus shelter campaign within the respective catchments. The colourful graphics of the campaign also feature on the East Waste fleet of trucks which penetrate each and every street of the seven member councils.