Pendleton Estate is located at Keith in the heart of the Limestone Coast region of South Australia. The Wylie family grow a variety of olives, crush the fruit and now bottle their premium extra virgin olive oil under the Pendleton Estate label.
NRG was commissioned to develop a brand strategy, corporate identity, advertising campaign and point-of-sale material to assist in marketing the product internationally. Packaging was designed specifically to stand out on the shelf.
Upon launch the label won a design award against an aggressive field of entrants. Part of the branding identity included design and management of a new website.