Having an exacting understanding of the business, NRG was also commissioned to design, develop and implement at highly user-friendly, yet intuitive website that would compare well with the world’s best. Functionality and ease-of-use were given priority with a focus on conversion to enquiry. NRG was also responsible for both organic SEO and an on-going pay-per-click campaign to achieve page one status (average top 3).
The website has an integrated (discrete) data management link for patients and for doctors to streamline on-line communications. In addition, an event management portal was linked to allow efficient capture of attendees for appointments to education purposes. The website was completed on time and on budget. Comments from users and stakeholders has been exemplary.