Forget the real field goals for a moment and savour the creative touchdowns several advertisers hope to make in Super Bowl 2014 today.
True, the giant platform allows for mega brand exposure — and around $4 million a pop for a 30-second spot, thank you very much. But the broadcast still seems to give birth the biggest audience for a single program. That said, the ads will be aplenty.
Here’s a preview of what will be hitting all the news programs tonight, probably before they talk about the game and final score.