The most wonderful time of the year is nearly upon us once more, and along with supermarket shelves lined with advent calendars, festive adverts are a sure-fire sign that Christmas is coming.
They’re some of the most-awaited adverts of the year, with the public desperate to see what their favourite brands have concocted.
It was John Lewis’ 2011 Christmas advert, The Long Wait, which revolutionised the game and set the scene for tear-jerking ads.
And since then we’ve had many memorable campaigns from other brands – Sainsbury’s 2014 advert recreating the First World War Christmas truce had the nation weeping, whereas many people thought German supermarket Edeka’s story of an old man faking his own death to get his family to come together for Christmas went, well, a smidge too far.
Hitting the right tone is a serious business, and launching it at the right time is important too. Take a look at the best of 2017 so far…