Rejoice, the most magical time of the year is here! No, not Christmas, that’s just under a month away. It’s that time of year where we see shops and garden centres putting up tinsel and playing Michael Bublé. But it’s also the time of year when mega brands pretend to be all-round decent normal guys by making poignant festive adverts about the value of togetherness, love and buying shedloads of festive tat!
And if that sounds cynical, it shouldn’t. We love Christmas adverts. They make us laugh, they make us cry, they make us text our loved ones to check we are still on their Christmas card list. They’re art, of the most emotionally manipulative kind possible: nearly two-minute miniature epics, designed to send you weeping into the arms of mother capitalism for comfort.