Christmas ads continue to elevate video production standards to new heights with a strong emotional connection to the ‘spirit’ of the season. The common theme this year appears to be giving time to your loved ones rather than gifts. As always a bit of humour somewhere within the 3 plus minute extravaganzas pays dividends.
Globally, the most popular Christmas ad this year came from British department store John Lewis, which has become a brand synonymous with festive marketing. In fact, six of the top 10 Christmas ads watched on YouTube were for British companies, or global ads, made by a British ad agency. (Adam&EveDDB created three of the spots in the top 10).
“The excitement, buzz and creativity around Christmas adverts shows that this ‘ads as entertainment’ moment is quickly becoming a great British cultural export, much like America’s Superbowl,” David Black, managing director of branding at Google UK, said in a statement: “Not only are users around the world turning to YouTube to watch and engage with the ads, but more and more brands are tapping into this opportunity to share emotional stories.” You be the judge…
On behalf of all of us at NRG, we wish all of you a joyous Christmas celebration with those you love, and a peaceful, prosperous and environmentally friendly New Year.