NrG Advertising Adelaide
NRG Advertising Top 10 Christmas Ads 2016
08 Dec 2016

Top Christmas Ads 2016

Christmas ads continue to elevate video production standards to new heights with a strong emotional connection to the ‘spirit’ of the season. The common theme this year appears to be giving time to your loved ones rather than gifts. As always a bit of humour somewhere within the...
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NRG Advertising Aussie TV Turns 60
16 Sep 2016

Aussie TV turns 60

Today marks the 60th anniversary of television in Australia. The industry gurus have nominated the all time top 10 TVCs which we’ve listed below. If you are young enough, you’re probably thinking ‘what’s tv?” But if you’re old enough you’ll probably enjoy the saunter down memory...
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NRG Advertising - Christmas Advertising 2015
01 Dec 2015

Traditional Christmas TV Ads Are Moving Online

Digital disruption continues its global impact on both businesses and consumers, with Christmas no exception. TV advertising stalwarts Hallmark have decided to cancel their famous ‘tear in the eye’ TVC’s for an all-digital campaign this year. Putting their investment into cheeky...
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Woolworths Anzac Day Campaign Fresh in our memories
17 Apr 2015

A lesson for all advertisers

After less than a day in existence, Woolworths’ ill-starred Anzac campaign looks certain to secure its own minor place in history as one of Australia’s biggest advertising blunders. In fact, it’s hard to recall any brand dealing with a more immediately painful public response....
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23 Dec 2014

It’s Christmas

‘Tis the season to be jolly… yet again! Given NRG is the thinking persons’ agency, we’re possibly too serious at the best of times (after all, we’re spending your company’s money!). So, lighten up, and spread the goodwill we say, nothing too complicated or clever, just something...
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nrg_advertising_air_new_zealand_hobbit_safety
30 Oct 2014

Triple play by Air New Zealand

Air New Zealand is looking to cash in on the Hobbit craze once again with its new safety video. The “Most Epic Safety Video Ever Made” is being released ahead of the third and final film in the The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies. The...
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Cannes-Lions-2014
25 Jun 2014

Cannes Lions Winners 2014

All last week, Cannes Lions judges and presenters talked endlessly about how the best ads are those that inspire and even improve the world. So, why was the festival’s most awarded campaign an unapologetic (if tongue-in-cheek) homage to selfishness and greed? One whose...
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NRG Advertising FIFA World Cup 2014
12 Jun 2014

World Cup Ad Fever

World sporting events draw global crowds and the FIFA World Cup 2014 will set a new benchmark. Major brands are poised with the latest, greatest marketing initiatives to grab attention and harness the passion. Be first to review the high-end innovations of the advertising...
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nrg advertising superbowl sunday 2014
01 Feb 2014

Superbowl Monday

Forget the real field goals for a moment and savour the creative touchdowns several advertisers hope to make in Super Bowl 2014 today. True, the giant platform allows for mega brand exposure — and around $4 million a pop for a 30-second spot, thank you very much. But the...
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NrG Advertising eSight Issue 40 - westjet
12 Dec 2013

WestJet Christmas surprise

If you’re experiencing anything like most we’ve been chatting to lately, Christmas has come along way too quickly this year (unlike summer!). But rather than stress, let’s all take a quiet moment and give consideration to those less fortunate than we. A moment...
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