Hyster is a world leader in lift truck and warehousing truck technology. Although an American based company, dealer countries have a degree of autonomy to generate sales collateral providing it fits the corporate standards dictated from Head Office in the US.
Much of the material supplied from the US parent appeared either out of date, or lacked uniformity to generate a strong brand image. Hyster Australia commissioned NRG to design and produce a lead document for their sales division.
In addition to the initial project, NRG created a press ad campaign for pre-owned equipment, developed an outdoor branding campaign, and redesigned their service vehicles.