Australian Red Cross Blood Service
Pelican Plaza Blood Donor Centre Launch Campaign
Given the importance of recruiting donors to the centre, we required a campaign with strong cut-through, based around a fresh concept that both existing and new blood donors could relate to. The 'We'd Like To Tell You Where to Go... to Give Blood" concept met these expectations and was rolled out across many mediums...
Two months on from the centre's opening, the campaign has contributed to blood collections being over 50 per cent more than targeted...
The NrG team was most efficient in ensuring each stage of the campaign was well-communicated, providing regular updates from day one on progress with, and implementation of activities. The professionalism, creativity and efficiency of their team produced a most favourable outcome.
Marketing & Communications Officer