Essential Dental has initiated a whole new paradigm for dentistry. Offering a holistic approach to the science, clients are catered for in every sense of the practice and enjoy aromatherapy oils setting the atmosphere, soothing music, ultra-modern and comfortable furniture, large plasma tv and magazines to enjoy, and that’s only in the waiting room.
NRG created the practices corporate identity and collateral and assisted with strategies to position the business.
A campaign was developed to launch the practice within a specific geographical catchment using a combination of letterbox distribution, local press advertising and other specialist publications which proved very successful filling appointment books weeks in advance and solid mid-term demand.
