Market
intelligence has tremendous power when put into the hands of those skilled
in its use. Market research thus becomes invaluable in formulating strategic insight,
the starting point of all effective advertising.
NrG
Advertising has the unique benefit of an associated company specialising in
market research and strategic planning known as First Resort Management Services.
First Resort offers a range of specialised programs and
services which can be tailored
to client requirements, from industry wide consumer trend analysis to customer
specific relationship management analysis.
Methodologies
are determined by the type of information sought and could be either
qualitative, or quantitative in nature. Quantitative studies
are carefully planned to
establish appropriate sampling procedures and data collection by efficient means to
ensure accurate consumer segmentation yielding meaningful results.
Qualitative research seeks out emotive insights to consumer behavior
best obtained
by personal interview, focus groups or peer networking,
and can be performed
in-home, in-store or on-line.
