Santa's troubles...

Issue 2 - December 2007

Christmas is much too close to think too seriously about anything, other than the last few gifts still to buy on your list. So we're going to welcome in the New Year by wishing you and yours a healthy, happy, prosperous 2008 and a safe holiday season.

And, as you have little time to deliberate any deep and meaningful advertising psychology, we've attached two very entertaining 30 second 'viral' ads for some
light-hearted fun. If you're not quite sure about the meaning of 'viral', we'll be forwarding an e-sight on the subject soon.

Santa gets caught short... Click here to play	Santa gets caught out... Click here to play

e-Sight is our collection of 'wisdom'. We hope you find these e-Sights informative, thought provoking, or at the very least entertaining. If you would like to subscribe to e-Sight please click here.

Archives
Issue 1 - 'Discover the DNA of your brand' click here.
Issue 3 - 'Best practice marketing advice from our customers' click here.
Issue 4 - 'Viral Marketing... a developing media channel' click here.
Issue 5 - 'Acknowledging a wart' - profiting from honest advertising click here.
Issue 6 - 'Military Strategy in Advertising' click here.
Issue 7 - 'Acceleration of Communication' click here.
Issue 8 - 'Recency Planning' click here.
Issue 9 - 'Another Christmas Fairytale' click here.
Issue 10 - 'German engineering drives global brand success' click here.
Issue 11 - 'The Body as Billboard - Your Ad Here' click here.
Issue 12 - 'Re-calibrating brand values and winning back trust' click here.
Issue 13 - 'Creative plagiarism and the YouTube dilemma' click here.
Issue 14 - 'Marketing during a recession' click here.
Issue 15 - 'The Vegemite Effect' click here.
Issue 16 - 'The Evolution of Brands' click here.
Issue 17 - 'Keep your hat on... it's Christmas!' click here.
Issue 18 - 'Consumer Trends 2010 - Part 1!' click here.
Issue 19 - 'Consumer Trends 2010 - Part 2!' click here.
Issue 20 - 'Mass Mingling - Another Online Revolution' click here.
Issue 21 - 'Does sex sell in advertising?' click here.
Issue 22 - 'Maturialism - time to loosen up a little!' click here.
Issue 23 - 'Understanding the New Consumer' click here.
Issue 24 - 'Let's hear some Christmas cheer' click here.
Issue 25 - '5 Lessons from NABs Marketing Campaign' click here.
Issue 26 - '10 Marketing Lessons from the Royal Family' click here.
Issue 27 - 'Honest Logos' click here.
Issue 28 - 'Sponsorship: All fun and games?' click here.
Issue 29 - 'Retail Renaissance' click here.

Back to the current issue - click here.

If you have trouble viewing our TVC, click here to download Quicktime for free.