"Neither style nor form, in their essence, are derived from convention; they always must be, and are, created a new, and establish and follow their own laws.” Shapero. This is the essence of the ‘no rules’ generation, having the courage to diverge from familiar patterns or laws, and converge on new solutions, to inspire and innovate originality. Being first counts, just ask those that received the Trojan Horse. Our creative team prefers to colour outside the lines and believe creativity is the ultimate act of optimism. Einstein said "If at first an idea is not absurd then there is no hope for it.” We say, be absurd, be bold, be daring, be original, for originality is intrinsic to identity, and each of our clients brands is a unique identity for which we will create its own miracle.